Infrastructure and SEO — Field notes

Infrastructure and SEO · May 2, 2026

Cloudflare blocks AI crawlers: allow GPTBot and ClaudeBot

Since 1 July 2025, every new Cloudflare domain blocks GPTBot, ClaudeBot, and PerplexityBot by default. How to allow the AI crawlers that earn citations.

Infrastructure and SEO · Apr 30, 2026

The 7 schema markup types every blog needs in 2026

Article, BreadcrumbList, Organization, Person, WebSite, FAQPage, HowTo. Which schema types still earn rich results in 2026, and which are pure AI citation fuel.

Infrastructure and SEO · Apr 26, 2026

llms.txt: what it is, what to put in it, and if you need one

llms.txt is a markdown index that hands LLMs a curated map of your site. Here is what to put in it and whether it actually moves AI citations.

Infrastructure and SEO · Apr 24, 2026

How to write the first 200 tokens so AI engines cite your article

The first 30% of an article drives 44% of AI citations. A practical guide to an opener ChatGPT, Claude and Perplexity quote cleanly.

Infrastructure and SEO · Apr 21, 2026

The 12 GEO best practices that actually move citation rates in 2026

Twelve GEO practices we apply on every article, with the measured lift from Princeton, Averi, and Search Engine Land citation benchmarks.

Infrastructure and SEO · Apr 19, 2026

What is Generative Engine Optimization (GEO) vs SEO

Generative Engine Optimization (GEO) is how content gets cited inside ChatGPT, Perplexity, and Google AI answers. Here is what it changes versus SEO.

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