Adamarant
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Services

Brand

A brand is how a company chooses to be recognized. It begins as strategy: positioning, promise, market. It becomes a name, an identity, a voice, motion. And it ends up inside the product code, written as design system tokens, so it stays the same wherever it shows up. We work at every level.

What it includes

  1. 01

    Brand strategy: positioning, promise, market, narrative

  2. 02

    Verbal identity: name, voice, tone, per locale

  3. 03

    Visual identity: logo, palette, typography, motion

  4. 04

    Brand tokens inside the design system

What you get

01

Positioning, promise and audience written as a working document

02

The same brand on the site, inside the product and in the emails

03

Rules that hold when the product changes

Stack

  1. 01

    Figma

  2. 02

    Framer

  3. 03

    Adobe Creative Cloud

  4. 04

    DS token pipeline

Next

Tell us what you are building

A plan, a timeline, and a way forward built together.